Behind the Bouquet: Jordan Brittley Rebrand
July 27, 2016
My beautiful and sweet friend Jordan Brittley has been working hard these last few months on rebranding her photography business! I am so excited for her and so admire her heart behind all that she does and the great ways she shows genuine care and love for her clients! As she has been in the process of this rebrand, she asked me to make a bouquet as a part of her launch! It was a joy to be a part of this exciting new project and create a bouquet just for HER. I hope you enjoy the photos and the Q&A between Jordan and myself. Oh and stop by her new site and give her some love…she’s got it going on over there!
Jordan: What were you listening to or doing while you created the bouquet?
Charity: I was listening to instrumental acoustic guitar music from Pandora. (One of my favorite musicians is Tommy Emmanuel.) It’s upbeat enough to not put me to sleep but peaceful enough to not make me feel rushed or anxious. Honestly, It is refreshment to my soul! I have found that music with lyrics can be distracting while I design so instrumental music is the perfect compliment to a creative, artistic environment. It draws me into my creative, happy-place zone and causes me to feel free and unhindered while I create, which was especially important for this bouquet, because the main request that Jordan gave me was for the bouquet to feel “wild and free”. In order to accomplish that goal, I had to feel and be in an environment that was unhindered and undistracted.
Jordan: What words would you use to describe the brand bouquet you created for me? What details of the bouquet would make you describe it that way?
Charity: The words I would use to describe your bouquet would be….wild. free. beautiful. unhindered. organic. joy-filled. cheerful. natural. I used quite a lot of foliage which created nice movement for your bouquet. The foliage also acts as a structure, or base, for the flowers. Then I incorporated classic blooms like peonies and stock which made the bouquet very feminine and beautiful. Then I added in flowers like ranunculus and scabiosa which have a lovely whimsical and freely flowing touch. I also used berries, fresh lavender and hanging amaranthus for additional organic texture, color, and unhindered movement. It’s honestly one of my favorite bouquets to date!!
Jordan: What’s your favorite style of floral design? What makes you love that style so much?
Charity: I really love the natural, organic floral design style. I love it because it’s always a little challenging to create bouquets this way. They are more difficult than the all-round structured bouquets, and I like a good challenge. I also enjoy designing natural/organic bouquets because I feel that there is more creative freedom and discretion that is given to me as the designer and where there is freedom then there is beauty. It’s rewarding!