7 Things I’ve Learned In 7 Years of Floral Business
March 8, 2019
We’re celebrating 7 YEARS of business on March 9, 2019!! Wow, it’s amazing to me how it’s been this long! Over the years, I have learned a lot of things (more than seven, that’s for sure! It was hard to nail down my list)! In honor of the celebration, these photos are also a little throwback from when my lovely friend Heather Cherie took some behind the scenes of me designing (in our kitchen at the time!) for a wedding backing in 2014. He Loves Me Flowers has come a long way and I’m so thankful to share these learning experiences and lessons with you.
Seven Things I’ve Learned in Seven Years of Floral Business:
1. Just be you. There will be competition. There will be people who try to duplicate or heaven-forbid steal your work (trust me I know, I’ve been there). But in the end, no one can be YOU so be true to who you are, your passions, and your calling. Only YOU can be you.
2. Running a business is hard work! It takes a lot of grit, a lot of dedication, hours and hours of time, financial investment, experiments, and failures along the way. And then after all the time, work, (and money!) you’ve invested you may not feel like you’re nearly closer to where you want to be! That my friend can be discouraging! Starting a business is hard – I know – we’ve started five different businesses over the years. But the reward is so great and the refining process is even better! After seven years of hard work, I’m really happy to be where we are.
3. Blessed are the flexible, for they shall not snap! But for real, being flexible is key in the floral world! It’s a rare occasion when a flower order comes in exactly how I ordered. Haha. There’s typically always something that has to be substituted, adjusted, or altered in some way, shape or form. That’s just the nature of working with fresh product. There are times when mother nature has her way and that specific flower I ordered, is just not available. Or there are times when wedding day setup doesn’t go as planned and we have to adjust, recalibrate and figure out plan B. When those things happen, staying flexible is key!
4. Learn to say no. In order to get to where you want to go, you have to say no along the way to opportunities that don’t align with your passions and business goals. When I first started in the business, I took every opportunity that came my way. When you start you have to start somewhere and every opportunity is a good opportunity. But as your platform grows and your influence increases, it’s necessary to say no and decide on those specific things that you want to focus on. For me, this meant focusing on florals for weddings and events exclusively. That’s where my passion is!
5. Be a lifelong learner. I love learning new things, that’s just how I’m wired. But when it comes to the floral world, there is always something new to learn. There are always new varieties of roses, new novelty blooms or cutting-edge dried and bleached products. It’s the nature of this industry; it’s always changing. But that’s what keeps this job exciting and fresh! I love the newness of products, trends, and styles. Continuously learning is essential to staying relevant.
6. You can have your dream flowers. Even if you have a small or tight budget, you can still have your dream flowers at least in your bridal bouquet! We may have to cut costs in table centerpieces or in the bridal party florals. That big floral arbor that you saw on Pinterest may not be able to be that elaborate or over-the-top, but we can still do something! I’ve learned that when my clients trust me, things always work out better in their favor and they end up absolutely loving and totally thrilled with the end result! So trust your florist, we’re here to help!
7. Be kind, confident, and humble. In my first years of business, it took some time to get my business confidence built up. I was young, and I looked even younger. I remember meeting with potential clients and they would ask me how old I was — I think some thought I was in high school! lol! After 4 years in business, another vendor really made me feel inferior and acted as if I had never touched a flower in my life. I felt like this person had no faith in my skills, experience or business and here I was supposed to be working with them on this specific client’s event. I felt intimidated and so small. I felt like I had to prove myself to this vendor. So the event week came and I was so stressed out. It felt like I had a heavy weight on my shoulders which restricted me from designing my best work with joy, creativity, and passion. I remember thinking, “I could walk away from flowers and never touch one again if this is how this pressure, stress and ‘proving-to-be-somebody’ makes me feel.” But then, while I was arranging I had a God-moment. I felt like the Lord say, “Arrange for ME, design for ME.” And then this verse popped into my head, “Whatever you do, do it from the heart, as something done for the Lord and not for people.” (Colossians 3:23 CSB). Tears streamed down from my face. From that moment forward, I designed to please God. I was designing this floral arrangement for Him. I was creating to give Him glory. I can’t begin to express to you the way my heart changed when my perspective switched. Instead of bitterness and this striving, I felt peace, joy, and creative freedom again. Well, the end of the story goes like this…everyone was extremely pleased with the florals and this vendor was blown away. They even stated that they wanted to work with me again. Haha. I have to admit, I didn’t reciprocate the feelings. Even though people may be unkind, unpleasant or heaven-forbid just plain mean, be kind back. It doesn’t do anybody any good to be unkind. Be confident in your God-given abilities and gifts and for goodness’ sake, stay humble.
All photos by Heather Cherie.
Behind the Bouquet: Jordan Brittley Rebrand
July 27, 2016
My beautiful and sweet friend Jordan Brittley has been working hard these last few months on rebranding her photography business! I am so excited for her and so admire her heart behind all that she does and the great ways she shows genuine care and love for her clients! As she has been in the process of this rebrand, she asked me to make a bouquet as a part of her launch! It was a joy to be a part of this exciting new project and create a bouquet just for HER. I hope you enjoy the photos and the Q&A between Jordan and myself. Oh and stop by her new site and give her some love…she’s got it going on over there!
All images by Jordan Brittley. Brand Design by Creme Brands. Floral Design by He Loves Me Flowers.
Jordan: What were you listening to or doing while you created the bouquet?
Charity: I was listening to instrumental acoustic guitar music from Pandora. (One of my favorite musicians is Tommy Emmanuel.) It’s upbeat enough to not put me to sleep but peaceful enough to not make me feel rushed or anxious. Honestly, It is refreshment to my soul! I have found that music with lyrics can be distracting while I design so instrumental music is the perfect compliment to a creative, artistic environment. It draws me into my creative, happy-place zone and causes me to feel free and unhindered while I create, which was especially important for this bouquet, because the main request that Jordan gave me was for the bouquet to feel “wild and free”. In order to accomplish that goal, I had to feel and be in an environment that was unhindered and undistracted.
Jordan: What words would you use to describe the brand bouquet you created for me? What details of the bouquet would make you describe it that way?
Charity: The words I would use to describe your bouquet would be….wild. free. beautiful. unhindered. organic. joy-filled. cheerful. natural. I used quite a lot of foliage which created nice movement for your bouquet. The foliage also acts as a structure, or base, for the flowers. Then I incorporated classic blooms like peonies and stock which made the bouquet very feminine and beautiful. Then I added in flowers like ranunculus and scabiosa which have a lovely whimsical and freely flowing touch. I also used berries, fresh lavender and hanging amaranthus for additional organic texture, color, and unhindered movement. It’s honestly one of my favorite bouquets to date!!
Jordan: What’s your favorite style of floral design? What makes you love that style so much?
Charity: I really love the natural, organic floral design style. I love it because it’s always a little challenging to create bouquets this way. They are more difficult than the all-round structured bouquets, and I like a good challenge. I also enjoy designing natural/organic bouquets because I feel that there is more creative freedom and discretion that is given to me as the designer and where there is freedom then there is beauty. It’s rewarding!
Meticulous Designers: Every Flower Cared For
April 25, 2016
For the events that we have the joy and honor of being a part of, we take great care and pride in each arrangement and flower. As meticulous designers, we make sure every blossom is just right — the balance and textures are blended perfectly — and that overall, your florals are outstanding.
Photos by Love, The Nelsons taken at the Trouvaille Workshop hosted by Hey Gorgeous Events
We’re Hosting a Workshop: Oh For Fun!
March 9, 2016
I am so excited to announce that my dear friend Jordan Brittley and I are hosting a workshop this spring for the ladies in Springfield, MO! This is going to be an inspiring, joy-filled, educational and encouraging time surrounded by fresh blooms, lovely people, donuts and OJ! Our hearts are to share some basic knowledge and practical skills about floral design and phone photography that you will be able to apply and use in your everyday life! I personally feel that every woman should have a basic understanding on how to put flowers together to create a lovely centerpiece, so I’m very excited to share a little bit of what I know with you at the event! Tickets go on sale THIS Friday! There are only 15 available so if you’d like to be the first to have access to the tickets click here.
Friday can’t come soon enough, but in the meantime, we have a teaser freebee that we’re giving away called “How to Make Your Very Own Floral Crown”. I’m giving away my secrets on how I create floral crowns and it will only be available for a limited time so get it while you can! I can’t wait to see you at the workshop!
Winter Love Editorial
March 10, 2015
We had the joy of collaborating with Jordan Brittley and Alli Pool on this lovely, warm and rich editorial project. From the cinnamon cider to winter berries and faux fur, this inspirational shoot is full of love, light and beauty. Featuring the mother of the bride, the cutest copper details and of course, custom florals containing peonies, ranunculi, O’Hare garden roses, fresh asparagus and blackberries. Yes, blackberries! As seen on Style Me Pretty.
Photography: Jordan Brittley / Planning: Alli Pool from Social Graces / Floral Design: He Loves Me Flowers / Cake: Dough a Dear Bakery / Invitation & Menu: Paperworld / Dress & Tux: Ella Weiss / Makeup Artist: Airbrush by Andy / Hair Design: Shannon Calvin
Gender Reveal Party for Jordan Brittley
February 25, 2015
We had the joy of designing a few arrangements for Jordan Brittley and her husband’s gender reveal party! The mini pancakes are the couples family tradition and the cute details are over the top adorable! Turns out the baby is a boy! Congratulations Jordan + Isaac! As seen on Style Me Pretty Living. Photos by Jordan Brittley.
Tyler + Marlana
February 23, 2015
Tyler & Marlana’s wedding was full of lovely details including vintage vases, gold accents, fresh peaches, and handmade items. The bridal bouquet was a delightful mix of pink peonies, peach and coral ranunculus, white larkspur, and peach mini carnations. ♥
Photography: D Coleman Photography // Wedding Coordinating: Abby Mitchell Events // Venue: Blackberry Creek Retreat // Floral Design: He Loves Me Flowers
Holiday Brunch | Editorial
December 25, 2014
Story Line for our Holiday Brunch Editorial: “Elegant woman holds a gorgeously decorated and delicious fall brunch with fellow friends. After her guests depart, she is left with half eaten pieces of pumpkin bars, blackberry cake, and peach pie, along with cinnamon tea and half a pot of hot chocolate. You find her stretched out on her luxurious velvet chair, taking a moment of relaxation while she reminisces about the fun-filled moments that happened just hours ago. She has a whole uneaten leftover pie and delightfully delivers it to her friendly neighbor down the street. Youʼll see her espresso-colored pup escorting her down the sidewalk wearing a floral collar, attached with an oversized velvet bow and leash.”
As Seen On: Inspired By This
Many thanks to this spectacular team of talented artists who made this all come together so beautifully:
Photography: Heather Cherie / Event Design: Crystal Spriggs Brockwell / Bars, Cakes, Pies: Dough A Dear Bakery – Anna Berman / Floral Design: He Loves Me Flowers – Charity Bennitt / Makeup Artist: Marty Wynn, Mary Kay / Hair Stylist, Model: Karen Johnson – AVBS
Joe + Katie
October 17, 2014
This wedding was beaming with cheerful yellows, white, and delicate touches of the couple’s sweet personality. Photos taken by Benfield Photography at the Round Barn.
Aaron + Chelsea
October 12, 2014
Aaron and Chelsea’s love was so natural and pure, along with their wedding style. The bride wanted bouquets that were permanent botanicals so we used a mix of dried eucalyptus, scabiosa pods, permanent ranunculus, wheat and permanent greens. Twine was incorporated throughout the bouquets and boutonnieres which added to the natural and organic flare. Photos by Josh Boston.
Aaron + Kristen
October 9, 2014
This stunning vintage wedding features fall’s perfect color palette of rich plum dahlias, ranunculus, astilbe, and hypericum berries. The venue was CreedsTown. Photos by Abundant Life.